Lecture 6

Watch kids, soak it all up!

Commercial Media. We all are exposed to it. There ain't no hiding ya'll.

To be honest I've never really analysed media, I didn't realise there was a difference between ABC and Seven other than being different channels. I did however understand that Triple J was better than any other radio station. It's the God of radio, don't fight this cause he will win.

What is the purpose of Commercial media you might ask? To force feed the masses advertisements, obviously! Its a consumeristic World out there. How can we know what we want if we aren't told what we should want? Well that's were Comercial media comes in, it's advertisers platform to access our little corruptible minds.

A point was raised in the lecture, that Commercial media has more motivation in financial goals than social responsibility. Which in most cases I would have to agree with, Commercial newspaper/tv/radio always seem to have the big dollar at the fore front and the the best interest of the children second. Although there are departments in place to watch Commercial media, as a media consumer I often feel like a commodity to be harnessed not a person to be entertained and informed.

With advertising on the decline, what will happen to Commercial media? I know as a good journalist student I should not care if it vanishes from our lives and media outlets. But I do have a little obsession with those terrible advertisement filled shows like "The Voice" and  "Masterchef", which I call "my stories". You have to admit staged reality TV is bloody amusing. I may be some drone watching a tv like every other zombie in Australia and around the World but its relaxing and I will not give it up!